Bad Salzuflen 08.–10.02.2022 #ZOW2022

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Best of Pure Talents Contest by imm cologne 2020

Pure Talents Contest imm cologne 2020 | Selection of the winners presented at ZOW

In 2020, the imm cologne hold one of the most internationally renowned competitions for up-and-coming young designers for the 17th time. Organised by one of the largest tradeshows for interior design worldwide the PURE TALENTS CONTEST became the platform for emerging young designers where they could present their products to a wide audience and could achieve first contacts within the interior design business.

For the PURE TALENTS CONTEST 2020 723 young designers have applied from 59 different countries with 862 products. The best 20 pieces of 23 designers were displayed at imm cologne 2020.

The jury consisted of Giulio Cappellini (Art Director, Cappellini, Milan), Gesa Hansen (Designer, The Hansen Family, Paris), Sebastian Herkner (Designer, Offenbach), Johannes Hünig (Editor, IDEAT Magazin, Hamburg), Philippe Malouin (Designer, London) and Suvi Saloniemi (Chief Curator, Design Museum Helsinki).

With “Best of PURE TALENTS CONTEST by imm cologne 2020” here at ZOW 2020 we present to you a selection of the outstanding works which represent groundbreaking ideas and will have strong influence on how living spaces will be designed in the future.

Be inspired, take the chance to discuss the showcased works with the exhibitors here at ZOW 2020 and develop new ideas together.

CLICK | Will Cook

Portrait Will Cook

Will Cook is an Industrial Designer based in Auckland, New Zealand. Originally from Bedfordshire (UK), he moved to New Zealand in 2013 where he started a Bachelor of Design (Hons) in Industrial Design at Massey University in Wellington, graduating with First Class Honours in 2018. His passion for design comes from the delight he feels when creating useful products for people that really need them.


Foto: Will Cook; Koelnmesse

Foto: Will Cook; Koelnmesse

CLICK is a robust and intuitively usable connection system for furniture. Inspired by his own frustration with not being able to afford high-quality designer furniture, Will began to design a quality product that is affordable for young professionals and students. The system, with its click-together connections, puts an end to frustration with furniture assembly, allowing the user to appreciate the functionality and beauty of a piece of furniture

Giuseppe Arezzi | Binomio

Portrait Giuseppe Arezzi

Giuseppe Arezzi, born 1993, owns a post-graduate degree in Interior Design. After graduating in Interior Design at the Politecnico di Milano, he collaborated for several years with some renowned design studios such as Francesco Faccin and Emanuele Magenta in Milan. Working in the fields of Product and Interior Design in 2017 he established his own studio, based between Milan and Ragusa (Italy).

About Binomio

to: Studio Giunta; Giuseppe Arezzi; Koelnmesse

to: Studio Giunta; Giuseppe Arezzi; Koelnmesse

Binomio is a hybrid piece, a two-sided object consisting of three simple shelves placed at different heights from the floor. It is multifunctional: it can be used as a desk or as a wardrobe, but can also be a table for dining alone, a bench to take off your shoes, a hanger, a bedside table, a bookshelf, an altar or a prie-dieu, as well as a support for any type of object. Binomio is made of solid, lacquered beech wood.

Thalea Schmalenberg and Kasper Friis Egelund | Fold

Portrait Schmalenberg und Egelund

Thalea Schmalenberg (born in 1992) from Bonn, Germany, and Kasper Friis Egelund (born in 1995) from Denmark met on a six-week cooperation project at The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation (KADK), in Copenhagen, where they are both currently completing their Master’s in Furniture & Object Design.

About Fold

Foto: Thalea Schmalenberg, Kasper Friis Egelund; Koelnmesse

Foto: Thalea Schmalenberg, Kasper Friis Egelund; Koelnmesse

Inspired by the simple shape of a paper fan, Fold combines the familiar accessory with a contemporary light solution. By unfolding and placing the paper shade into the aluminium stand, the table lamp enhances this pleasant yet playful interaction between subject and object. Fold contrasts paper and metal, traditional craftsmanship and industrial design, hereby finding an aesthetic balance between feminine and masculine connoted materials.

Marie Kurstjens and Iva Coskun | Levi

Portrait Kurstjens Coskun

Marie Kurstjens (20) and Iva Coskun (20) met during their first semester of their Product Design degree course at the Bauhaus University in Weimar, Germany, where they have been studying since October 2018. The product submitted by the two up-and-coming product designers was developed as part of their project on the subject of “Collaboration” in the second semester. Since then, they have been working on the evolution of their table frame.

About Levi

Photo: Marie Kurstjens, Iva Coskun; Koelnmesse

Photo: Marie Kurstjens, Iva Coskun; Koelnmesse

Levi: the worktable reimagined. The centrepiece of the design is the joint. The continuous range of adjustments at any angle enables the universal use of very different tabletop sizes and shapes. Levi is mobile, lightweight, intuitive, and can be assembled and disassembled without tools. Folded flat, the X-base is a space-saving design for easy stowing and, flat-packed, keeps storage and transport costs down.

Sho Ota | According to the Grain

Portrait_Sho Ota

Sho Ota is a Japanese Designer. After working as an artisan and a designer at a wooden furniture maker in Japan, he came to the Netherlands, where he graduated from the Contextual Design Department of the Design Academy Eindhoven with a master´s degree in 2018. Sho Ota is based with his design studio, Studio Sho Ota, in Eindhoven.

About According to the Grain

Photo: Sho Ota; Koelnmesse

Photo: Sho Ota; Koelnmesse

Wooden seats for appreciating the materiality of wood: This project highlights the quality of a wood knot, the character of which is often treated as a defect and neutralised in industrial processing. By chiselling down 12mm from a flat surface and chiselling out the knots, its three-dimensionality and texture are enhanced and its unique materiality becomes palpable to the casual viewer. The surface can now reveal more secrets and help the user imagine what this material once looked like in its natural state.

Nelita Olsson | Skilja

Portrait-Nelita Olsson

Nelita Olsson (29) is currently studying for her master´s degree in Industrial Design at Ingvar Kamprad Design Centrum at Lund University in Sweden. As a designer she strives for simplicity and believes that form and function are closely related. Her product Skilja was created in a project collaboration with IKEA.

About Skilja

Photo: Nelita Olsson; Koelnmesse

Photo: Nelita Olsson; Koelnmesse

The household has gone through big changes over time, and as we move into the future, flexibility might become a greater need. Skilja was created to support this future flexibility. Skilja is a modular wall, and with rods, joints and fabric, you can mount it to facilitate the current needs of your home.

Peter Otto Vosding | PIPE-LINE

Portrait Peter Otto Vosding

Peter Otto Vosding is a German designer based in Cologne. He studied Industrial Design in Darmstadt, Product Design and Process Development in Cologne. On basis of a scholarship from the IKEA foundation he went to the Ingvar Kamprad Design Centrum at Lund University in Sweden for an exchange semester. VOSDING Industrial Design, founded in 2017, was selected as German Design Award Newcomer Finalist.


Photo: Peter Otto Vosding; Koelnmesse

Photo: Peter Otto Vosding; Koelnmesse

PIPE-LINE is an extending table whose mechanism serves as the central design feature. Two pipes flow into each other akin to a telescopic rod and function simultaneously as the extending mechanism and frame. The visible screws in the sides and the demonstrative display of all the functional parts make PIPE-LINE a unique extending table. The colouring indicates the table’s function and highlights the parts to be moved.

Filip Lenarcik | Flow Chair

Portrait Filip Lenarcik

After graduating in architecture at Wrocław University of Science and Technology in February 2019, Filip Lenarcik (23) recently enrolled at the Academy of Art and Design in Wrocław, Poland, to study design. In terms of design he is especially interested in modular and flat-packed furniture, and aims to create simple, elegant, pleasant and made to last pieces, with attention to detail.

About Flow Chair

Photo: Filip Lenarcik; Koelnmesse

Photo: Filip Lenarcik; Koelnmesse

Flow Chair reinvents well-known flat-pack furniture. It consists of four main elements and eight joints. Assembly is fast and intuitive. It can also be reassembled multiple times without sacrificing strength. Flow shows that flat-pack furniture doesn’t need to be frustrating and of low quality. It can also offer a timeless look, honest materials and durability. Details, such as brass joints, are made by hand, which gives the chair a unique character.

Anton Mikkonen | The Udon Stool

Portrait Anton Mikkonen

Anton Mikkonen graduated with 1st class honours from Furniture & Product Design (BA) at The Sir John Cass Faculty of Art, Architecture and Design (London Metropolitan University). The Finnish designer experiments with a diverse range of materials, techniques, and methods, in both, design and making. The core of his work lies within a simplistic yet functional design.

About The Udon Stool

Photo: Anton Mikkonen; Koelnmesse

Photo: Anton Mikkonen; Koelnmesse

The Udon Stool is made of solid ash wood and has unique aesthetics acquired with a 2D CNC machine. The clever use of the router bit enables the distinctive shape of both the seat and the legs. The stool is constructed from a total of five pieces, which are cut out with a CNC machine, resulting in a highly efficient manufacturing process. The stool aims to create a sense of playfulness using traditional materials and modern manufacturing techniques.

Dennis Cheung and Whitnie Yvette Lau | Triplex Stool

Portrait Whitnie Yvette Lau and Dennis Cheung

Dennis Cheung, registered architect, and Whitnie Yvette Lau, product designer, are part of the Studio RYTE, an energetic and innovative design studio comprised of agile and passionate inventers, architects, designers and engineers, based in Hong Kong. The multi-disciplinary design team is dedicated to harness technology and craftsmanship to redefine mundane urban objects, materials and space.

About Triplex Stool

Photo: Whitnie Yvette Lau, Dennis Cheung; Koelnmesse

Photo: Whitnie Yvette Lau, Dennis Cheung; Koelnmesse

Triplex Stool is an experimental piece of furniture that pushes the physical limits of seating furniture to the limit - from structure, weight, dimensions, assembly, delivery and even beyond the product's lifetime. The highly innovative stool is made of flax fibres, one of the strongest naturally occurring celluloses. With its geometrically curved arches and thicknesses of less than 3 mm, the stool elegantly absorbs the weight it has to carry.

All nominees of the Pure Talents Contest 2020 at the imm cologne

Further information on the designers and product innovations of the Pure Talents Contest 2020 can be found on the imm cologne's website.